KNBS Census 2019
Kenya National Bureau of Statistics
The Digital monkeys
- Ensuring the census is inclusive embedded in simplified communication.
- The key objective of a census being planning for a better future, it was important for the campaign to be received as ‘we are in this together.
“TDM worked with us on everything from design, copy, online and print. Projects are always approached with enthusiasm, care and a focus to deliver on-time"
Strategy & Solution
Rather than KNBS/GOK sounding instructional, the tone was made to be participatory and was to evoke a sense of patriotism in being part of the count.
The direction was simple and straightforward. It followed the principles of 5 W’s & H. Who? Why? What? When? Where? How?